Sunfeast Yippee

Message wellness was chosen as the plat realize, along with asupporting claim for taste. People who were healthyand vigorous were concerned about the long-termprospects oftheir health. Thus ? Health? ? is related to maintenance of good health ? is applicable to all members of the family ? is characterized by frosty energetic tribe, andgrowing childrens. ? Thus the message and(positioning) ? its anxious and wet. Media Primary media Television ad 30seconds. Print ad, shop adsProject at schools ,and 2tier cities.Just perceptible difference. Supermarket and big bazar. Measurement ? Within 6 months, SunfeastYippee became thelargest growing attics in Fmcgsector. ? Redefined the category and expand the ITC Fmcgsegment from 2. 71% to 23% in 6 months. ? Now the largestselling ITC Fmcgbrand holds 6% of mark noodle market. ? Gr polish offestachievement ? in one month Yippeepenetrated 50% of noodle market. Sunfeast Yippee Noodles Parent Company ITC Category solid food Products Sector Food Products Tagline/ Slogan The wear noodles Spread the smileUSP Instant noodles with opposite tastes STP Segment People feeling for a healthy snack when sharp-set Target Group Young people and children from upper and middle class military position Sunfeast Yippee noodles do not lump dismantle 30 minutes after grooming SWOT Analysis Strength 1. proper advertising and visibility2. Good product diffusion and availability3. Lots of flavors and varieties available Weakness 1. Media generated newsworthiness about health issues2. Brand devotion of Maggi is tremendous Opportunity 1.Untapped rural markets2. DINKS, atomic number 53 professionals3. Newer tastes Threats 1. Price wars with other noodle brands controversy Competitors 1. Maggi http//www. afaqs. com/advertising/storyboard/index. html? id=3387 A small fry is standing in one time out of the room holding his ears (as a form of punishment). His mother is getting ready to have noodles. Seeing his mother prepare noodles, he asks his dad who is sitting nearby commonly achi cheeze routine hoti hain na? The dad doesnt rattling agree to this. The kid starts bragging(a) examples, saying that if car tyres werent round off indeed would the car work? , the sun, daydream and the world are all round as well. The father sticking to his tier says Lekin yeh room to square hai. The son confidently says round hota to, when suddenly the mother interrupts and says, then a naughty boy resembling him wouldnt be punished in a corner and that if his Sunfeast yippee wasnt round then he wouldnt be able to eat long noodles VO Naya Sunfeast yippee. Sabse alag round shape main. So no breaking aur mile really long noodles.